Evidence-based mental performance coaching for elite athletes.
Your mind is your competitive advantage — start training it.
About AGMPC
AGMPC fuses applied sport psychology research with real-world athletic experience. Coach Anthony Gilbertson — an 8-year European International Rugby player, Top 20 World Ranked Ultra Endurance Indoor Rower, and Royal New Zealand Navy veteran — brings a rare combination of military discipline, elite sport, and MSc-level science to every program.
Our approach is proactive, not reactive. You have a strength & conditioning coach to build your body. A skills coach to sharpen your technique. But without a mental performance coach, you're leaving the most decisive part of your game untrained. AGMPC is the piece that ties it all together — building the mental skills, resilience, and cognitive edge that convert physical preparation into consistent, high-level performance when it matters most.
What We Offer
Tailored programs for every athlete — from individual competitors to full teams and organizations.
Private sessions built across all six performance pillars: confidence under pressure, focus and attentional control, resilience through adversity, pressure management in high-stakes moments, cognitive speed and higher executive function, and recovery & sleep optimisation. Every session is fully customised to your sport, your competitive environment, and where you are right now.
Interactive sport psychology sessions for teams. Build focus, cohesion, communication, and championship culture from the inside out.
Engaging talks on mindset, mental toughness, and leadership for teams, athletic departments, and conferences. Backed by research, driven by experience.
Elite Programs & Organisations
Trusted by elite organisations across combat sports, rugby, ice hockey, and collegiate athletics.
Core Training Domains
Every program is built on six evidence-based pillars of elite mental performance — including two that most coaches never train.
Build unshakeable self-belief that holds under competition pressure. Perform with certainty — not hope.
Train attentional control and present-moment awareness. Lock in when distractions and pressure are at their highest.
Forge the ability to recover fast from setbacks, errors, and adversity. Bounce back stronger — every time.
Convert pressure into fuel. Develop a performance mindset that activates — not freezes — in high-stakes moments.
Train higher executive brain function — processing speed, working memory, and decision-making under fatigue. The mental edge most coaches never address.
Optimise sleep quality, mental recovery protocols, and nervous system regulation. Peak performance is built as much in rest as in training.
How It Works
A systematic, data-driven approach to building elite mental performance.
Precision intake built on standardised cognitive testing to measure Higher Executive Functioning — attention control, processing speed, working memory, and cognitive flexibility under pressure. This is combined with a full mental performance profile covering your background, sport, current goals, and competitive challenges. No generic templates. No guesswork. Only a precise, data-driven diagnosis built around you.
Custom mental training protocol built on evidence-based sport psychology. Your program, engineered for your exact competitive demands.
Intensive, structured training delivered at a pace that works for you. Regular sessions that fit your schedule — not the other way around. Practical tools and strategies are built directly into what you're already doing, so your mental training runs alongside your physical and technical preparation, not instead of it. No disruption to your programme — only a sharper, more complete athlete coming out the other side.
Ongoing adaptation and recalibration to keep your mental game ahead of the competition. Performance is never static — neither is your protocol.
Every program draws from a full toolkit of evidence-based techniques, tailored to what you need:
Free Consultation
Book a free 30-minute consultation. Zero pressure — just a conversation about your goals and how mental performance coaching can accelerate your game.
Book Free ConsultationGet In Touch
Ready to take your performance to the next level? Reach out directly or fill out the form and Coach Gilbertson will be in touch within 24 hours.
Send a Message